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Beats by Dre

Reading Gen Z sentiment at scale with NLP models

Role
Customer Data Analytics Externship
Dates
Mar to Sep 2025
Location
Remote

The question

What are Gen Z buyers saying about the product that the brand might be missing?

  1. Built and validated Python and Gemini NLP models on 5,000+ Amazon product reviews.
  2. Classified the feedback into five core themes, including functionality, design and trendiness, and paired the sentiment results with Gen Z journey mapping.
  3. Distilled the findings into executive-level recommendations for reaching Gen Z buyers.
5,000+Amazon reviews classified by model
5themes in how Gen Z buyers describe the product